Hakim Bey
A post on Kelly Sue's blog reminded me of some work by Hakim Bey, and got me to rereading some of his other work .
He has some interesting insights into how the uh.. modalities of consumption are set up in our society. Of note was this part from "For and Against Intrepretation"
Walter Benjamin has elucidated the process whereby the commodity is imbued with a "utopian trace" - that is, by the image of a promise: that this object-for-sale contains a kind of futurity or no-place-place where your consciousness will once more be valid, your experience real. If the product were not so advertized, you would not buy it - but if the product delivered its promise, you would stop buying other products - why go on spending money once realization is attained? - and thus cause the collapse of Capitalism. Money can only circulate freely in a realm of continual disappointment - the reproduction of scarcity is the production of wealth. I am only rich if others are poor - but money itself has no other end or goal than the total poverty of everything that is not "the Market." Having long ago capitalized all material being, the power of scarcity has had no choice but to commodify the image (and the imagination) as well - on the presumption that this is an ever-expanding market. Awareness must be privatized - thought must be appropriated, adulterated, alienated, packaged, labelled, advertized and sold back to consciousness. All creativity must be priced, and even the very process of resistance against this expropriation must be turned to profit ("Be a rebel - buy a Toyota!" - or "Image is nothing, taste is everything" as a slogan for some crappy softdrink). All informational media from education to advertizing are dedicated to detaching the image from any mooring in experienced life, floating it free, and rematerializing it in commodification.
A post on Kelly Sue's blog reminded me of some work by Hakim Bey, and got me to rereading some of his other work .
He has some interesting insights into how the uh.. modalities of consumption are set up in our society. Of note was this part from "For and Against Intrepretation"
Walter Benjamin has elucidated the process whereby the commodity is imbued with a "utopian trace" - that is, by the image of a promise: that this object-for-sale contains a kind of futurity or no-place-place where your consciousness will once more be valid, your experience real. If the product were not so advertized, you would not buy it - but if the product delivered its promise, you would stop buying other products - why go on spending money once realization is attained? - and thus cause the collapse of Capitalism. Money can only circulate freely in a realm of continual disappointment - the reproduction of scarcity is the production of wealth. I am only rich if others are poor - but money itself has no other end or goal than the total poverty of everything that is not "the Market." Having long ago capitalized all material being, the power of scarcity has had no choice but to commodify the image (and the imagination) as well - on the presumption that this is an ever-expanding market. Awareness must be privatized - thought must be appropriated, adulterated, alienated, packaged, labelled, advertized and sold back to consciousness. All creativity must be priced, and even the very process of resistance against this expropriation must be turned to profit ("Be a rebel - buy a Toyota!" - or "Image is nothing, taste is everything" as a slogan for some crappy softdrink). All informational media from education to advertizing are dedicated to detaching the image from any mooring in experienced life, floating it free, and rematerializing it in commodification.